Vanilla

Discerning consumers are driving up the price of vanilla—and causing a mess in Madagascar

$240

The price per kilo of vanilla beans jumped from $25 in 2009 to $240 in 2016.

Published   |  Photo by Reuters/Regis Duvignau
Vanilla
$240

The rise is due in part because many consumers now want natural vanilla without synthetic ingredients.

Coupled with a bad crop last year, the price should grow even more, almost doubling to $450 per kilo by mid-2017.

Vanilla
$240

The increased demand is causing problems in Madagascar where most of the world’s vanilla is produced.

Vanilla beans

Reuters/Antony Njuguna

Vanilla
$240

With such high demand, many small farmers are seeing their vanilla beans stolen. Some sleep among the vanilla orchids to prevent theft.

Still, stolen beans end up mixed with normal beans and exported anyway.

Published

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