Facing competition, Starbucks is ramping up delivery services in China
58.6%
Starbucks is ramping up delivery services in China, as its sales in the country seem to be slowing down, and as it faces competition from a fast-growing local rival.
Published | Photo by Reuters/Carlos Barria
For years, Starbucks operated in China with no serious competition, capturing about 58.6% of the market in 2016, well above McDonald’s (6.1%) and Costa (3.8%).
But things have been changing since the appearance of Luckin Coffee, a Beijing-based rival that launched last year and already has over 500 outlets in the country.
