The dual camera feature on an iPhone 7 Plus is shown during an event to announce new Apple products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)

A startup that detects deepfake pictures and videos just raised $8 million

$8 million

Photo verification app Truepic, one of the internet’s more popular tools for catching deepfakes and altered pictures, is expanding with $8 million in funding.

Published   |  Photo by AP Photo/Marcio Jose Sanchez
The dual camera feature on an iPhone 7 Plus is shown during an event to announce new Apple products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
$8 million

Founded in 2016, Truepic predates many of the latest techniques used to create false imagery, especially in news, politics, and social media.

The dual camera feature on an iPhone 7 Plus is shown during an event to announce new Apple products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
$8 million

In particular, Reddit moderators find it useful to prove the identity of people conducting AMA (Ask Me Anything) forum chats.

The dual camera feature on an iPhone 7 Plus is shown during an event to announce new Apple products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
$8 million
The dual camera feature on an iPhone 7 Plus is shown during an event to announce new Apple products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
$8 million

As face-swapping tech and AI-driven image-altering tactics get more sinister and more complex, startups like Truepic have become far more valuable to investors and the public.

The dual camera feature on an iPhone 7 Plus is shown during an event to announce new Apple products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
$8 million

Truepic’s plans include advanced verification metrics—like how light reflects off a person’s eyes—as well as partnerships with watchdog groups fighting falsified content.

home our picks popular latest obsessions search