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A Taxify car drives in Tallinn, Estonia, June 13, 2017. Picture taken June 13, 2017.

At 10 million customers, Taxify is challenging Uber in Europe and Africa

10 million

Taxify has amassed 500,000 drivers and 10 million customers across 40 cities across Europe and Africa, directly challenging Uber’s hold on the ride-hailing industry.

Published   |  Photo by Reuters/Ints Kalnins
A Taxify car drives in Tallinn, Estonia, June 13, 2017. Picture taken June 13, 2017.
10 million

Markus Villig, Taxify’s 24-year-old founder and CEO, says he’s not daunted by Uber nor its monopoly. He’s also had more success navigating Europe’s strict transportation laws.

A Taxify car drives in Tallinn, Estonia, June 13, 2017. Picture taken June 13, 2017.
10 million

That home-court advantage paid off: Five years after launch, Taxify is a $1 billion unicorn, solidifying its status as Uber’s biggest rival in Africa.

A Taxify car drives in Tallinn, Estonia, June 13, 2017. Picture taken June 13, 2017.
10 million

Kenya’s ride-sharing apps cut prices to rival each other

A Taxify car drives in Tallinn, Estonia, June 13, 2017. Picture taken June 13, 2017.
10 million

European and African platforms are giving Uber plenty of competition, with companies like Taxify, Mondo Ride, and Little Cab cutting prices, customizing deals, and giving drivers larger earnings.

A Taxify car drives in Tallinn, Estonia, June 13, 2017. Picture taken June 13, 2017.
10 million

Meanwhile, Uber’s pulling back in Asia and facing pressure to cut losses elsewhere, while also dealing with regulatory setbacks and diversity concerns.

A Taxify car drives in Tallinn, Estonia, June 13, 2017. Picture taken June 13, 2017.
10 million

South Africa is Uber’s biggest market in sub-Saharan Africa

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