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FILE - In this Tuesday evening, Dec. 31, 2013 file photo, a woman smokes marijuana during a Prohibition-era themed New Year's Eve party at a bar in Denver, the day before Colorado allowed retail sales of marijuana to those 21 and over. Polls show that cigarette smoking is no longer considered normal behavior, and is now less popular among teens than marijuana. (AP Photo/Brennan Linsley)

By 2030, weed could be more popular than soda

$75 billion

Marijuana could soon be more popular than soda. According to research firm Cowen & Company, legal cannabis sales in the US may hit $75 billion by 2030.

Published   |  Photo by AP Photo/Brennan Linsley
FILE - In this Tuesday evening, Dec. 31, 2013 file photo, a woman smokes marijuana during a Prohibition-era themed New Year's Eve party at a bar in Denver, the day before Colorado allowed retail sales of marijuana to those 21 and over. Polls show that cigarette smoking is no longer considered normal behavior, and is now less popular among teens than marijuana. (AP Photo/Brennan Linsley)
$75 billion

At that estimate, the US soda industry is already falling behind, with sales dropping from $78.3 billion in 2016 to $76.4 billion last year.

FILE - In this Tuesday evening, Dec. 31, 2013 file photo, a woman smokes marijuana during a Prohibition-era themed New Year's Eve party at a bar in Denver, the day before Colorado allowed retail sales of marijuana to those 21 and over. Polls show that cigarette smoking is no longer considered normal behavior, and is now less popular among teens than marijuana. (AP Photo/Brennan Linsley)
$75 billion

Soda sales in America also hit a 31-year low in 2016, and that trend isn’t reversing any time soon.

FILE - In this Tuesday evening, Dec. 31, 2013 file photo, a woman smokes marijuana during a Prohibition-era themed New Year's Eve party at a bar in Denver, the day before Colorado allowed retail sales of marijuana to those 21 and over. Polls show that cigarette smoking is no longer considered normal behavior, and is now less popular among teens than marijuana. (AP Photo/Brennan Linsley)
$75 billion

US soft drinks sales growth rate

FILE - In this Tuesday evening, Dec. 31, 2013 file photo, a woman smokes marijuana during a Prohibition-era themed New Year's Eve party at a bar in Denver, the day before Colorado allowed retail sales of marijuana to those 21 and over. Polls show that cigarette smoking is no longer considered normal behavior, and is now less popular among teens than marijuana. (AP Photo/Brennan Linsley)
$75 billion

As more US states legalize weed and its related products—despite the current White House’s attempts to stop it—soda is even losing ground to bottled water.

FILE - In this Tuesday evening, Dec. 31, 2013 file photo, a woman smokes marijuana during a Prohibition-era themed New Year's Eve party at a bar in Denver, the day before Colorado allowed retail sales of marijuana to those 21 and over. Polls show that cigarette smoking is no longer considered normal behavior, and is now less popular among teens than marijuana. (AP Photo/Brennan Linsley)
$75 billion

US consumption of bottled water is about to overtake soda

FILE - In this Tuesday evening, Dec. 31, 2013 file photo, a woman smokes marijuana during a Prohibition-era themed New Year's Eve party at a bar in Denver, the day before Colorado allowed retail sales of marijuana to those 21 and over. Polls show that cigarette smoking is no longer considered normal behavior, and is now less popular among teens than marijuana. (AP Photo/Brennan Linsley)
$75 billion

After decades of addiction, Americans are wising up to soda’s terrible health effects, forcing companies to adapt. Even Coke is trying to move on from sugar.

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