A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica

Facebook is cutting its terrible privacy settings down to one screen

20 screens

As the Cambridge Analytica scandal rolls on, Facebook is trimming its infamously labyrinthine privacy settings from over 20 screens to just one.

Published   |  Photo by Facebook/Dado Ruvic
A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica
20 screens

There aren’t any new privacy settings, but Facebook’s imposing thicket of options—account security, data control, and ad preferences—will be a little easier to navigate.

A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica
20 screens

Facebook’s scramble to refine itself comes more than 10 days after the New York Times and the Guardian reported Cambridge Analytica harvested data from 50 million users without their permission.

A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica
20 screens

The fallout’s been brutal: Facebook lost over $100 billion in market value as a #DeleteFacebook campaign gathered steam with the public and corporations alike.

A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica
20 screens

However, it may not matter in the end. At over 2 billion users strong, Facebook may be too big to fail.

A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica
20 screens

Facebook’s average quarterly revenue per user, by region

A picture illustration shows a Facebook logo reflected in a person's eye, in Zenica
20 screens

Plus, quitting isn’t so easy. For many, Facebook (and Facebook-owned apps like Messenger and Instagram) is a digital scrapbook, an online ID, and the easiest way to keep up with local communities.

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