A man walks through light rain in front of the Hey Google booth under construction at the Las Vegas Convention Center in preparation for the 2018 CES in Las Vegas, Nevada, U.S. January 8, 2018. REUTERS/Steve Marcus - RC1AD2102DC0

Google says it took down 100 “bad ads” per second last year

3.2 billion

From “malvertising and phishing scams” to “trick-to-click” ads, Google says it blocked 3.2 billion advertisements in 2017—more than 100 per second.

Published   |  Photo by Reuters/Steve Marcus
A man walks through light rain in front of the Hey Google booth under construction at the Las Vegas Convention Center in preparation for the 2018 CES in Las Vegas, Nevada, U.S. January 8, 2018. REUTERS/Steve Marcus - RC1AD2102DC0
3.2 billion

Google’s sustainable ads department says it’s stepping up efforts to tackle “bad ads,” along with new policies aimed at gambling, cryptocurrency, and foreign exchange markets.

A man walks through light rain in front of the Hey Google booth under construction at the Las Vegas Convention Center in preparation for the 2018 CES in Las Vegas, Nevada, U.S. January 8, 2018. REUTERS/Steve Marcus - RC1AD2102DC0
3.2 billion

Malware scams accounted for 79 million ads blocked last year. The company said it also axed 66 million “trick-to-click” ads and 48 million ads triggering harmful software installs.

A man walks through light rain in front of the Hey Google booth under construction at the Las Vegas Convention Center in preparation for the 2018 CES in Las Vegas, Nevada, U.S. January 8, 2018. REUTERS/Steve Marcus - RC1AD2102DC0
3.2 billion

Ads with intolerant, discriminatory, or dangerous content also resulted in Google banning 320,000 publishers, while blacklisting 90,000 websites and 700,000 apps from its network.

A man walks through light rain in front of the Hey Google booth under construction at the Las Vegas Convention Center in preparation for the 2018 CES in Las Vegas, Nevada, U.S. January 8, 2018. REUTERS/Steve Marcus - RC1AD2102DC0
3.2 billion

Starting this June, Google will ban all cryptocurrency ads. Along with Facebook, the companies control half of the world’s online-advertising dollars, says eMarketer.

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