Cash may feel safe, but inflation is not your friend


Americans hold 58% of their assets in cash. Cash hoarders often point to a desire for safety, or the belief that they don’t have enough to make investing worthwhile.

Source: 2017 BlackRock Global Investor Pulse Survey

If you’re holding more than a few months worth of expenses in cash, it may be time for a new strategy.


“The irony is that, with cash earning so little in today’s markets, the perceived safety could come at a significant long-term expense.”

—Patrick Nolan, Portfolio Strategist, BlackRock

It doesn’t take much to start investing—and with compounding returns, starting early can help grow your returns over time.


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Carefully consider the iShares Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses or, if available, the summary prospectuses which may be obtained by visiting or Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal.

The 2017 BlackRock Global Investor Pulse Survey interviewed 28,000 respondents, in 18 nations. Results from the US sample (4,000 respondents) are included in this article. Respondents were ages 25-74 and either the primary or shared decision maker for savings and investments in the household. No income or asset qualifications were used in selecting the survey's participants. Executed with the support of TNS, an independent research company, the survey took place online from January to February 2017. The survey was sponsored by BlackRock.

This is not meant to be investment advice. The information provided here may not be representative of the experiences of other individuals and does not guarantee future performance.

This material represents an assessment of the market environment as of August 2017; is subject to change; and is not intended to be a forecast of future events or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice regarding the funds or any issuer or security in particular. The strategies discussed are strictly for illustrative and educational purposes and are not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. There is no guarantee that any strategies discussed will be effective. This material contains general information only and does not take into account an individual's financial circumstances. This information should not be relied upon as a primary basis for an investment decision. Rather, an assessment should be made as to whether the information is appropriate in individual circumstances and consideration should be given to talking to a financial advisor before making an investment decision.

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