c-camera-RTX3569T-Thomas Peter

Live streamers in China can make millions for recording their lives

$5 billion

The live stream industry in China is expected to reach $5 billion this year.

Published   |  Photo by Reuters/Thomas Peter
c-camera-RTX3569T-Thomas Peter
$5 billion

Live streamers use their phones to record themselves singing, driving, eating, or working. They receive “gifts” from viewers, which appear as emojis (of flowers or kisses) on the screen.

c-camera-RTX3569T-Thomas Peter
$5 billion

c-camera-RTX3569T-Thomas Peter
$5 billion

Hosts then change those gifts into money. One host, Tianyou, makes $11 million per year. He is only 25 years old.

c-camera-RTX3569T-Thomas Peter
$5 billion

Gifts and other revenue sources are allowing some live streamers to make millions in an industry that should triple in value by 2020.

c-camera-RTX3569T-Thomas Peter
$5 billion

One third of the population in China has watched a video on one of the hundreds of live stream platforms available. Some of the most popular include Inke and Douyu.

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