With sales of e-cigarettes slowing down, tobacco companies are looking for their next hit
21%
After an initial boom in popularity, sales of electronic cigarettes are slowing down. They went from growing 130% in 2014 to only 21% in 2016.
Published | Photo by AP Photo/Nam Y. Huh
There was an explosion in popularity for electronic cigarettes and some slowdown was expected, but cigarette companies are already looking for other alternatives to traditional cigarettes.
Tobacco companies are considering the fact that many smokers of electronic cigarettes would like a more potent product.
So companies, including Philip Morris, are betting on heat-not-burn devices. They heat tobacco leaves and release a vapor that retains some of the taste (and harm) of real cigarettes.
