Copper elevator at Ian Schragers new PUBLIC Hotel invites visitors to the second floor lobby.

Hotels are giving freebies to lure travelers away from Expedia and Priceline

$3.5 billion

Online travel agents like Expedia and Priceline are making about $3.5 billion in commissions every year.

Published   |  Photo by AP Photo/Richard Drew
Copper elevator at Ian Schragers new PUBLIC Hotel invites visitors to the second floor lobby.
$3.5 billion

But hotels in the US are working to change that number. They are trying to get consumers to book trips on their own websites instead of through intermediaries.

Copper elevator at Ian Schragers new PUBLIC Hotel invites visitors to the second floor lobby.
$3.5 billion

Chains like Hilton and Marriott are connecting direct bookings with loyalty programs. Some are also rewarding users with discounts and free stays.

Copper elevator at Ian Schragers new PUBLIC Hotel invites visitors to the second floor lobby.
$3.5 billion

Though a large share of bookings in the US still go through online travel agents, the strategy is working and hotels are gaining traction.

Copper elevator at Ian Schragers new PUBLIC Hotel invites visitors to the second floor lobby.
$3.5 billion

Six out of the 10 major hotels brands in the US saw growth in direct bookings over a 12-month period ending in May.

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